International Fashion Management and Marketing, BA (Hons)

Course summary

Learn to create global success for different types of fashion label and develop a career path tailored to your skills and passions.

• Understand the different roles in the fashion industry, from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and the retail of products, as well as the role of communicating to a global consumer.

• Learn about the role that fashion brands play in world economies and the importance of applying ethics and sustainability in a global fashion industry.

• Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

Why you should study this course:London location Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? You are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Industry insight Gain insight from guest speakers, clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week. Global learning experience This course considers fashion from a global perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Real world experience The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. Prepare for your future You’ll be encouraged to gain practical experience by working part-time in fashion, undertaking client projects and doing internships. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Modules

Your main study themes are:Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability. Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant. Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. For more information about what you will study, please visit our website.

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Your main study themes are: Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability. Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant. Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends. Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes.  For more information about what you will study, please visit our website.