The use of digital technology continues to impact the way companies look to reach and engage with their customers. By studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change.This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion.Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy.Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.Key benefits
A local representative of Coventry University in Singapore is available online to assist you with enquiries about this course.