Graphic Design, BA (Hons)

Coventry University’s BA (Hons) Graphic Design course develops visionary, informed, and adaptable designers through a comprehensive curriculum. It prepares students for industry roles by building a strong foundation in design principles, covering areas like branding, advertising, packaging, web design, and more. Students gain creative ownership by selecting briefs and pursuing personal interests, while developing a tailored portfolio to align with career goals. The course emphasizes exploration, employability, technical skills, critical thinking, and storytelling to foster innovation in a supportive environment.Key benefits include hands-on projects with real clients, studio visits, and participation in competitions, alongside a common first year for interdisciplinary collaboration. Modules span design fundamentals in Year One, professional skills in Year Two, an optional placement year, and advanced projects in the final year. Assessment focuses on coursework such as practical and digital work, presentations, and essays, ensuring students achieve intended learning outcomes while preparing for diverse design contexts.

This course has a common first year. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. *Year One* In your first year you will explore the fundamentals of design exploring techniques, technologies and research-inspired design as you work on both individual and team projects. *Modules* Design Exploration Design Visualisation Design Enquiry Design Reflection Design Context Design Experience *Year Two* In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen In the second year, you will begin to think more professionally about graphic design. *Modules* Design System Design Interaction Design Narrative Design Activism Design Profession Design Specialism *Placement Year* There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. *Final Year* Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. With your accumulated understanding of graphic design contexts and theory, an inquisitive mind and process driven design, you will be encouraged to challenge graphic design's boundaries through speculative projects and participation in renowned design competitions. *Modules* Design Agility Design Identity Design Experiment Design Adventure Design Showcase Design Culture We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. *For further information please check the course page on the Coventry University website