Global Marketing, BSc (Hons)

Course summary

Gain the requisite knowledge, understanding and practical application of marketing concepts within diverse and complex contemporary global settings.

• Examine successful marketing strategies and good management practice using an evidence-based approach.

• Learn the fundamentals of how organisations work and what marketing can do to capture the value of an organisation.

• Understand how the global business environment works and how to manage business data, information, and people.

Why you should study this course: Real-world experience The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. London location Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms. Industry exposure You’ll have the opportunity to listen to guest marketers from industry discuss their work and offer career advice (subject to availability). Multi-cultural learning experience You’ll have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students from many countries around the world. Prepare for your future You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Modules

Your main study themes are:

• Commercial realism You will develop real business acumen, something which employers often say is lacking among graduates

• Strategy Although we will cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker.

• Digital From electronic data to social media, apps and websites, you will explore in depth the opportunities and challenges of the digital world.

• Creativity Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies.

• Reputation Marketing has a responsibility for a reputation management, so we will cover ethical business behaviour.

For more information about what you will study, please visit our website.

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Your main study themes are:

• Commercial realism You will develop real business acumen, something which employers often say is lacking among graduates

• Strategy Although we will cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker.

• Digital From electronic data to social media, apps and websites, you will explore in depth the opportunities and challenges of the digital world.

• Creativity Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies.

• Reputation Marketing has a responsibility for a reputation management, so we will cover ethical business behaviour.

For more information about what you will study, please visit our website.