Fashion, Brand and Communication, BA (Hons), with industry placement

This course is designed for students passionate about fashion media, fostering innovative, informed, and responsible writers, communicators, and promoters essential to the industry's future. It explores creative communication of fashion through mediums like photography, illustration, graphics, branding, trends, styling, public relations, fashion film, show production, and digital platforms. Drawing from current professional practices, the interdisciplinary curriculum mirrors the fashion world's dynamics, with Coventry University ranked joint 7th for Fashion and Textiles in the Guardian University Guide 2024.Key benefits include collaborative learning with related courses like BA (Hons) Fashion, hands-on creative projects building portfolios, and access to industry-standard facilities for 2D and 3D techniques. The program features a common first year, followed by advanced modules in critical fashion, communication, and promotional practice, culminating in a final year focused on innovative concepts and graduate readiness. Assessment involves reports, practical coursework, and presentations to prepare students for creative industry roles.

This course has a common first year. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). *Modules* Fashion Communities Fashion Futures Reshaping Fashion Disruptive Practice Fashion Activators Creative Revolutions *Year Two* In year two you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen In year two you will develop more advanced knowledge and skills to do with: fashion communication, promotional practice, and critical fashion, amongst others. *Modules* Critical Fashion Fashion Communication Fashion Futures: Industry Ready Global Campaign Co-Lab Innovative Promotional Practice New Fashion Values *Placement Year* There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. *Final Year* Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. *Modules* Establishing Innovative Concepts Developing Innovative Solutions Fashion Futures: Graduate Ready Future Fashion Realisation We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.