This course is designed to prepare you to work in the exciting and diverse global events industry, ranging from large scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events. The events industry is big business and vital for economies, communities and individual health and well-being. By studying Event Management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course.Key Course Benefits
This course has a common first year The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Advertising and Digital Marketing BA (Hons)Business Administration BBA (Hons)Business and Human Resources Management BA (Hons)Business and Marketing BA (Hons)Business Management BA (Hons)Enterprise and Entrepreneurship BA (Hons)International Business Management BSc (Hons)Marketing BA (Hons)Sport Management BA (Hons)The main study themes covered on the course are:Live Event ManagementYou could be offered the opportunity to undertake real project management and event management experiences2, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project.Event Business ManagementWe cover the core principles and practices of management, but in the context of organising events.Event MarketingCovers the principles of event marketing and specifically the application of service sector marketing to the event industry.Year TwoIn year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledgeStudy skills – to be an adaptive, independent and proactive learnerProfessional skills – to have the behaviour and abilities to succeed in your careerGlobal awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen Placement YearThere’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.Final YearYear three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two.We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
This course will be assessed using a variety of methods which will vary depending upon the module.Assessment methods include:Formal examinationsPhase testsEssaysGroup workPresentationsReportsProjectsCourseworkExamsIndividual AssignmentsThe Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
A local representative of Coventry University in Singapore is available online to assist you with enquiries about this course.