Marketing, BSc (Hons), with industry placement

Understanding customer behaviour and its application to company communication and operations forms the foundation of effective marketing, essential for business success. Brunel University’s Marketing Management BSc with Placement programme enables students to delve into contemporary marketing principles, including market research, database marketing, digital marketing, and not-for-profit services. The course provides a comprehensive grounding in business and management fundamentals, alongside analytical and interpersonal skills to tackle modern business challenges. Students will acquire technical expertise in numerical methods and software like SPSS and Excel, with no prior advanced maths required. A Management Enquiry module supports adaptation to university life through sessions on group work, report writing, and time management.The programme includes an optional year-long work placement between the second and third years, offering hands-on experience in marketing roles at leading organisations. It is accredited by the Chartered Institute of Marketing (CIM), allowing students to earn the CIM Certificate in Professional Marketing, and by the Chartered Institute of Management Accountants (CIMA), providing exemptions for further professional qualifications. Key modules encompass Marketing Communications, Brand Management, Services Marketing, and Digital Marketing. For a full module list, visit the Brunel website.

Typical modules for this course: Marketing Communications Brand Management Services Marketing Digital Marketing To view the full list of modules for this course and further information on degree content, please visit the Brunel website: www.brunel.ac.uk/study/undergraduate/Marketing-BSc