Marketing, BA

The BA Marketing programme equips students with essential knowledge, skills, business awareness, and confidence to thrive in marketing and the broader business sector. Through studying how companies identify target markets, position products, and address customer needs via diverse strategies, students gain a deep appreciation of marketing's role in fostering organizational competitive advantage.Delivered at the International Business School Suzhou (IBSS), an elite institution accredited by both AACSB and EQUIS—shared by fewer than 100 global business schools—the programme offers an international learning environment with diverse faculty and peers. It combines Western and Eastern teaching styles, including innovative methods like student-led seminars and business simulations, plus opportunities to engage with industry experts and earn dual degrees from XJTLU and the University of Liverpool, a leading Russell Group institution.