Digital Media Arts, BA

Have you ever aspired to produce innovative digital content using cutting-edge technology, share your creative ideas with a global audience, or demonstrate expertise in digital aesthetics, visual effects, and storytelling? The BA Digital Media Arts programme is an intensive, practice-based course focused on creating media content in areas like motion design, compositing, creative coding, and VFX, while fostering creativity and an understanding of audience trends in a rapidly evolving technological landscape.This technology-driven curriculum emphasizes collaboration and real-world projects, delivered in state-of-the-art facilities including motion capture rigs, green screens, virtual reality systems, and a digital media lab. Students benefit from instruction by international experts, opportunities for work experience, and the chance to earn dual degrees: one from XJTLU, recognized by the Chinese Ministry of Education, and another from the University of Liverpool, a prestigious Russell Group institution. Please note, this programme is not offered on the 2+2 route.