Marketing and Psychology, BA (Hons)

Marketing seamlessly integrates creative thinking with strategic analysis, serving as the essential link between organizations and their consumer base. In an era of proliferating platforms and innovative communication channels, marketing skills are more critical than ever for organizational success. The University of Stirling's Marketing program ranks second in the UK (Guardian University Guide 2022), thanks to its research-driven teaching and strong industry connections. It prepares students for the dynamic digital landscape while exploring foundational principles, offering hands-on experience in real-world settings, enhanced business understanding, and refined research and communication skills. Students can combine Marketing with one of 11 other subjects for a customized degree, and the program tops Scotland for student satisfaction (National Student Survey 2022), with graduates securing roles at leading organizations like Adidas, BBC, and Next.Psychology delves into the reasons behind human and animal behavior, making it ideal for those fascinated by the mind. Stirling's acclaimed course leads in interdisciplinary research, addressing societal challenges such as criminal detection and health improvements. It introduces Psychology as a biological and social science, covering topics like brain function, child development, and social behavior, with hands-on opportunities in advanced labs and the UK's only on-site kindergarten. Students build in-depth knowledge and practical skills for diverse careers, delivered by a team praised by the British Psychological Society for its proactive approach, innovative teaching, and personalized support.