Marketing and Psychology, BA (Hons)

Marketing at the University of Stirling, ranked 2nd in the UK (Guardian University Guide 2022) and 1st in Scotland for student satisfaction (National Student Survey 2022), merges creative thinking with strategic analysis to connect organisations with consumers. Amid expanding digital platforms, our research-led teaching and industry ties prepare students for a 24/7 connected landscape while exploring enduring principles. Gain live experience, business insights, and honed research and communication skills; opt for combined honours with 11 subjects. Graduates thrive at Adidas, BBC, and Next.Psychology explores human and animal behaviour through cutting-edge interdisciplinary research tackling societal issues like crime detection and health outcomes. As a biological and social science, it covers brain function, child development, and social dynamics, with hands-on experiments in specialist labs and the UK’s only on-site kindergarten. The British Psychological Society praises our proactive team, innovative student-led teaching, and personalised support, fostering deep knowledge, practical skills, and diverse career paths.