Digital Media and Communications, BA (Hons)

In the rapidly expanding digital media landscape, effective communication is essential, with employers seeking creative professionals skilled in digital media and communications. The global digital media market is projected to grow at 12.8% annually through 2030 (Source: Grand View Research 2023). Our BA (Hons) in Digital Media and Communications equips students for creative digital industries by integrating cutting-edge trends, technologies, and practical skills for producing standout content, alongside insights into ethical, legal, and theoretical aspects. Graduates emerge as valuable assets to organizations leveraging digital media's reach.The program emphasizes practical training, blending storytelling creativity with digital production techniques in still and moving image production, copyediting, motion graphics, computer game design, marketing analytics, and storytelling—preparing students for immediate workforce entry. Access industry-standard facilities, including radio and television production equipment and a state-of-the-art newsroom, fosters skills in a dynamic, real-world setting. Opportunities to specialize include the filmmaking society for video content creation and a student-run radio station for audio production and broadcasting. Our digital media students have repeatedly won and been nominated for Best Animation at the RTS Scotland Student Television Awards.