Marketing Year, BSc (Hons), with study abroad

Ranked in the top 10 in the UK for Marketing and 6th for Graduate Prospects (Complete University Guide, 2024), our Institute of Data and Marketing (IDM)-accredited degree equips students for marketing careers through hands-on learning in areas like big data, digital marketing, and traditional techniques. Students gain practical experience via a year abroad at partner institutions, enhancing employability, cultural awareness, and language skills. The program allows for designing live digital campaigns, learning from industry leaders, utilizing consumer data for decisions, measuring marketing success, and developing skills in accounting, analytics, strategy, and modern software. Options include a paid industrial placement year for real-world experience.Key modules cover Marketing Strategy, Marketing Communications and Media Management, and Corporate Social Responsibility and Sustainable Business. Assessment methods include dissertations, essays, individual and group projects, and written exams. The course is accredited by the Institute of Data and Marketing and the Association to Advance Collegiate Schools of Business, ensuring industry recognition.

"On our Marketing course you'll explore recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. Some of the modules you may study include Marketing Strategy; Marketing Communications and Media Management; and Corporate Social Responsibility and Sustainable Business."