Business and Artificial Intelligence, BSc (Hons)

Discover how emerging technologies are reshaping business landscapes and acquire the skills to lead in an AI-powered era. This innovative Business and AI degree provides a robust foundation in management, marketing, finance, and analytics, while enhancing your grasp of AI's role in addressing business challenges and fostering innovation.Explore advanced subjects like machine learning, digital transformation, and human-machine collaboration, guided by research-oriented academics and industry professionals. Hone your skills in cross-functional communication between technical and business teams, and evaluate the ethical and societal impacts of AI. Leverage the University of Southampton Business School's strong industry connections to apply concepts in real-world projects. In your final year, undertake a significant AI-focused business project, with opportunities for a four-year study abroad or a third-year industrial placement.