Industrial Economics, BSc (Hons)

In a competitive marketplace, companies must navigate challenges like R&D investment and regulatory impacts on innovation and growth. Our BSc in Industrial Economics addresses these issues by exploring the intricate links between economics and global business, including in-depth analysis of company structures, markets, competitors, and external environments. Students can customize their studies with optional modules, opt for a four-year program with a placement year for practical experience, pursue digital qualifications from Microsoft and SAP, or study abroad at campuses in China, Malaysia, or partner institutions in Australia, Sweden, and the USA.The curriculum includes first-year modules on microeconomics, macroeconomics, entrepreneurship, corporate strategy, and quantitative methods; second-year focuses on the economics of innovation, pricing, decision-making, and international firms; and the final year covers industrial economics, corporate restructuring, governance, and regulation. Graduates will emerge with the knowledge, skills, and confidence to excel in the job market.