Digital Marketing and Advertising, BA (Hons)

Course summary

Gain the skills you need for a career in advertising and digital marketing communications with a degree which may offer exemptions from from CIM and IDM marketing examinations.This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.What you should know about this course

• We are ranked 3rd in London in Marketing (Complete University Guide 2024)

• We are ranked joint 1st in London in Marketing for graduate prospects (Complete University Guide 2024)

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

• Work placements at companies such as Microsoft, Warner Music Group and IBM

All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website, can be found at the bottom of this page.