Digital Marketing and Advertising, BA (Hons), with industry placement

This degree equips you with essential skills for careers in advertising and digital marketing communications, potentially offering exemptions from CIM and IDM marketing examinations. It focuses on developing expertise in identifying marketing trends, understanding consumer behaviour, and creating engaging campaigns. Key modules cover customer insight, brand management, and social media, emphasizing real-world knowledge through briefs from organizations like the Institute of Direct and Digital Marketing.Strong industry connections enable work placements at companies such as Microsoft, Warner Music Group, and IBM. Graduates have secured roles at firms like Google, Coca-Cola, and OgilvyOne. The program ranks 3rd in London for Marketing and joint 1st for graduate prospects (Complete University Guide 2024), and is based at the prestigious Greenwich campus, a UNESCO World Heritage Site.

All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website, can be found at the bottom of this page.