Business Management (Marketing), BA

This degree, a pathway of Greenwich’s BA (Hons) Business Management, equips you with essential knowledge and skills to manage, lead, and promote businesses through marketing. Explore business strategy, functions, team leadership, and specialist marketing modules at our stunning Greenwich campus—a UNESCO World Heritage Site. Utilize the digital marketing suite with interactive Mersive software for agency-like experiences and group projects, plus optional work placements for real-world exposure. Accredited by the Chartered Management Institute (CMI), eligible students gain a Diploma in Management & Leadership and Foundation Chartered Manager (fCMgr) status upon completing three full-time years (terms apply; contact Programme Leader for details).Learn organizational structures, ethical decision-making, marketing theories, tools, data analysis, digital software, and content strategies for global contexts. Graduates excel in private, public, voluntary sectors, startups, and roles like brand managers, digital specialists, and analysts. Greenwich ranks joint 4th in London for Marketing (Complete University Guide 2026).