Marketing and Management, BA (Hons)

Marketing is a dynamic and essential component of contemporary business, having undergone a technology-driven transformation in the past two decades. Platforms like Google, YouTube, Facebook, Instagram, and TikTok now dominate global advertising revenue, demanding that marketing strategies be highly targeted, measurable, and effective.This Marketing and Management degree at Norwich Business School equips students with advanced skills in both fields, offering a solid foundation in management while exploring innovative, sustainable marketing practices. Through flexible modules, learners gain insights into organisational management and business challenges, supported by a welcoming environment, research-informed teaching, and extracurricular opportunities. Graduates are well-positioned for diverse marketing careers or leadership roles, with the option to launch their own ventures. Note that course details may change; please verify on www.uea.ac.uk.