Public Relations and Journalism, BA

Public Relations and Journalism professionals are in high demand in the modern business environment, with essential skills in both fields closely aligned. In the UK, over 50,000 journalists and 100,000 PR experts rely on strong communication abilities—across written, broadcast, and visual formats—alongside expertise in traditional and digital media, as well as marketing knowledge. This programme provides a competitive advantage by combining cutting-edge multimedia skills with advanced PR and marketing expertise, opening pathways to careers in media, PR, or marketing.Key highlights include developing strategic skills for versatile media roles, facilitating seamless transitions between journalism and PR for enhanced employability. The course features dedicated modules over three years, practical training in areas like podcasting and video production by industry professionals, and hands-on experience through an in-house agency, online publishing platforms, and partnerships with outlets such as the BBC.