Marketing and Management, BA (Hons)

This course develops specialist marketing knowledge alongside key management subjects, such as purchasing, international supply chains, lean systems, cost reduction, and people management. Graduates emerge equipped with skills for strategic roles, combining marketing tactics with practical awareness of company assets, finance, and data. The BSc (Hons) in Marketing and Management allows customization through optional modules on topics like social media, content, branding, and sustainability. Professionally accredited by the Chartered Institute of Marketing (CIM), it prepares students for qualifications that enhance career prospects in marketing and business.Learning involves interactive methods, including lectures, seminars with guest speakers, practical assignments like creating ads and videos for real briefs, visits to trade fairs, placements, internships, and research projects. Career opportunities span marketing, project management, supply chain, and logistics roles, with pathways to postgraduate studies such as MSc Marketing Management or MBA programs.