Marketing and Consumer Psychology, BA (Hons), with industry placement

If you are interested in consumer behavior and the motivations behind purchasing and consumption decisions, the BA (Hons) Marketing and Consumer Psychology with Placement Year is ideal for you. This program explores consumer psychology and its application to marketing strategies, providing a deep understanding of contemporary marketing challenges through critical analysis of customer insights and theories in various scenarios.Professionally accredited by the Chartered Institute of Marketing (CIM), the leading global body for marketers, the course offers opportunities to earn sought-after CIM qualifications integrated into the curriculum, enhancing career prospects. Tailor your studies with optional modules in social media, copywriting, brand impact, and sustainability. Boost employability via a supported placement year for real-world experience. Learning involves interactive lectures, seminars with guest speakers, practical assignments like creating ads and social media content for real briefs, industry visits, internships, and research projects. High demand exists for graduates in roles such as account, product, brand, or communications management, with pathways to postgraduate options like MSc Marketing Management, MBA, or MSc International Business and Marketing.