Digital Marketing, BSc (Hons)

BSc (Hons) Digital Marketing equips students to leverage evolving customer interactions across social media, search engines, mobile apps, and viral marketing. Pivotal for forward-thinking organisations, the degree transforms personal digital experiences into a rewarding career, harnessing cutting-edge technologies, tools, and platforms for compelling brand communications. Accredited by the Chartered Institute of Marketing, it offers exemptions from the CIM Diploma in Professional Marketing, appealing to the 'born digital' generation sought by employers.Hands-on learning covers social media, multi-channel campaigns, SEO, digital analytics, and core marketing principles. Opportunities include optional placements or internships between years two and three, Adobe and Google certifications, competitions, and professional networking. Graduates pursue roles such as digital account manager, social media manager, SEO analyst, or e-commerce manager. The course is also available with a Foundation Year.