Arts (Digital Advertising Technology), Bachelor

The Bachelor of Arts equips students with interdisciplinary skills, including critical analysis, creativity, and problem-solving, alongside a strong understanding of the links between theory, research, and practice. Students select from diverse majors to prepare for careers in fields such as media, management, finance, education, and government.A key element is the Grand Challenges final-year project, conducted with the Swinburne Institute of Social Research. This initiative fosters team-based research that crosses disciplinary boundaries, helping students build collaborative skills while developing innovative solutions to contemporary societal issues and gaining lifelong learning with a global, multidisciplinary perspective.