Media and Communication, BA (Hons), with industry placement

This three-year BA in Media and Communication at Swansea University offers a comprehensive exploration of creative media practice, radio and video production, digital and social media, journalism, public relations, branding, and marketing. Ranked first in the UK for Student Experience and Teaching Quality (Times Good University Guide 2024) and Student Satisfaction (Complete University Guide 2024), the course provides access to a state-of-the-art Media Creativity Suite with video studios and industry-standard software like Final Cut Pro X and Adobe Creative Cloud. Students benefit from a flexible structure, including specialist modules in areas such as film production and digital PR, with options to study in Welsh, and expert teaching from international researchers and industry professionals.The programme features six pathways—Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice—allowing students to tailor their studies with a mix of compulsory and optional modules, such as Delivering and Decoding the News or Social Media Practices. Assessments simulate real-world scenarios, like pitching media projects to BBC editors or developing PR strategies, enhancing employability. A third-year industry placement builds practical skills, leading to global careers in journalism, broadcasting, and marketing. Visit the course page for more details.

The modules of this course are broken down into 6 unique pathways; Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice. Students can follow whichever pathways aligns to thier interests and objectives, or they can choose a mix of modules from the pathway to aquire a variety of skills. You can study 80 credits or more of this course through the medium of Welsh. Each year of the course has dedicated Welsh language taught modules within each pathway. Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Delivering and Decoding the News • Introduction to Media History Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Approaches to Film Analysis • Social Media Practices • Sport Public Relations • Documentary Film Making and Broadcasting • Digital Futures Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-media-communication