Marketing, BSc (Hons), with industry placement

Our BSc in Marketing delivers a strong foundation in marketing principles and essential management disciplines, covering topics such as marketing strategy, consumer behaviour, research, international marketing, and digital marketing. This equips students to think critically and make strategic decisions, ideal for those pursuing a dynamic career in the field. The four-year program includes a third-year industry placement for real-world experience, supported by our employability team through CV advice and mock interviews. As part of Swansea University's School of Management, the course features excellent teaching from a world-class academic team and is accredited by the Chartered Institute of Marketing, enhancing professional skills and employability.In the first year, students complete compulsory modules in business management and marketing, such as Marketing and Operations Management. Subsequent years mix compulsory and optional modules, including Integrated Marketing Communications, Digital Marketing, and International Marketing, with opportunities to explore other disciplines. The final year offers a choice of an independent dissertation or group consultancy project. Assessments include marketing plans, videos, and proposals, developing strong research, analytical, and presentation skills. For more details, visit our webpage or contact us.

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and fourth years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Integrated Marketing Communications • International Marketing • Digital Marketing • Application Development • Strategy Marketing Planning Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/som/marketing/