Application
fees waived

Marketing, BSc (Hons)

Swansea University, United Kingdom

 
Apply
Added

Subject ranking

Business Administration
UK / ARWU 2024
6th
Marketing
UK / QS 2025
9th
Business and Management Studies
UK / QS 2025
10th

Costs

Course feesS$26.4K / year
Entertainment, books
food & rent
S$17.1K / year
Beer S$7
MacDonalds S$13
Cinema S$11
Coffee S$6
TotalS$43.6K / year

Entry requirements

A Level BBB
Diploma 3.0
International Baccalaureate 32

Scholarships

Swansea International Excellence Scholarship (Undergraduate)
£6000 for tuition
Limited quantity
Swansea International Excellence Scholarship (Postgraduate)
£4000 for tuition
Limited quantity
Swansea School of Management Developing Futures Scholarships (Postgraduate)
£3000 for tuition
Limited quantity
Swansea School of Management Developing Futures Scholarships (Undergraduate)
£2000 for tuition
Limited quantity

Information

Course
Code
N500
University
Code
S93
Upcoming
Intakes
Sep 2025
Course
Website (External)
Pathway
Programmes
See pathways
University
Information
WHATSAPP
+65 9650 3225
HOTLINE
+65 6333 1300

Duration

3 years
Graduate
2028
About the course

Our BSc in Marketing delivers a robust foundation in marketing principles and essential management disciplines vital for business success. The programme integrates marketing strategy with contemporary topics like consumer behaviour, research, international marketing, and digital marketing, fostering critical thinking and informed decision-making. Ideal for aspiring professionals, it is delivered by Swansea University's world-class faculty at the state-of-the-art Bay Campus, with Chartered Institute of Marketing (CIM) accreditation enhancing employability through industry-focused skills.The first year comprises compulsory modules in business management and marketing, while subsequent years offer a blend of required and optional modules, including integrated marketing communications, digital marketing, and strategy. The final year allows for an independent dissertation or group consultancy project. Assessment methods vary, incorporating exams, essays, marketing plans, video proposals, and more, to build research, analytical, and presentation abilities.

What you will learn

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Integrated Marketing Communications • International Marketing • Digital Marketing • Application Development • Strategy Marketing Planning Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/som/marketing/

A local representative of Swansea University in Singapore is available online to assist you with enquiries about this course.