Marketing, BSc (Hons)

Course summary

Our BSc Marketing provides a solid grounding in marketing principles and key management disciplines, which are deemed essential to business management. This programme combines marketing strategy and several contemporary topics of consumer behaviour, marketing research, international marketing and digital marketing, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing. As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the CIM Accredited Degree Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Integrated Marketing Communications • International Marketing • Digital Marketing • Application Development • Strategy Marketing Planning Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/som/marketing/