Marketing, BSc (Hons)

Our BSc in Marketing delivers a robust foundation in marketing principles and essential management disciplines vital for business success. The programme integrates marketing strategy with contemporary topics like consumer behaviour, research, international marketing, and digital marketing, fostering critical thinking and informed decision-making. Ideal for aspiring professionals, it is delivered by Swansea University's world-class faculty at the state-of-the-art Bay Campus, with Chartered Institute of Marketing (CIM) accreditation enhancing employability through industry-focused skills.The first year comprises compulsory modules in business management and marketing, while subsequent years offer a blend of required and optional modules, including integrated marketing communications, digital marketing, and strategy. The final year allows for an independent dissertation or group consultancy project. Assessment methods vary, incorporating exams, essays, marketing plans, video proposals, and more, to build research, analytical, and presentation abilities.

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Integrated Marketing Communications • International Marketing • Digital Marketing • Application Development • Strategy Marketing Planning Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/som/marketing/