Business Management (Marketing), BSc (Hons), with study abroad

Our BSc in Business Management (Marketing) suits students keen on marketing, sales, and consumer behaviour. It builds foundational business and management skills while delving into specialised marketing topics and global customer-business interactions. The programme includes a year abroad between the second and final year, enhancing skills through international partnerships. Accredited by the Chartered Management Institute (CMI), Chartered Institute of Management Accountants (CIMA), and Chartered Institute of Marketing (CIM), it offers high-quality teaching at Swansea University's Bay Campus, with final-year projects collaborating with real companies to boost employability.The first year features seven compulsory modules, such as Marketing and Operations Management, plus one elective. Later years mix compulsory and optional modules like Digital Marketing and Project Management. Assessment varies, including business reports, group presentations, and reflective logs, fostering research, analytical, and communication skills for professional readiness. For more details, contact study@swansea.ac.uk or visit our webpage.

Your first year of study is made up of 7 compulsory modules covering key elements of Business Management. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management First year students must also choose 1 elective module to complete their year's teaching and learning. Students on some of our Business Specialism pathways will have this elective module built into their programme, therefore will have it selected for them. Your second and fourth years will comprise of a mixture of compulsory and optional modules. The split between compulsory and optional choice will depend on the Business specialism you have chosen. Examples of optional modules in recent years have included: • Project Management • Application Development • Lean Operations • Digital Marketing • Sustainable Tourism Your final year will include a large compulsory project for all Business Management students, including both group and individual assessment, further preparing you for the world of work. For the full programme structure and module breakdown, please visit our webpage at https://www.swansea.ac.uk/undergraduate/courses/som/business-management/