Business with Marketing, BA (Hons)

The BA (Hons) Business with Marketing programme at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), providing exemptions for CIM qualifications via the Graduate Gateway.This course, within the business and management curriculum, delivers a balance of theoretical marketing knowledge and practical application through modules such as consumer psychology, marketing communications, and digital business. In the later years, students can personalise their studies to match career aspirations and participate in short-term management and enterprise projects. The programme has evolved in response to global changes, updating its name from BA (Hons) Management with Marketing.