Business / Communication, Double Degree Bachelor / Bachelor

The Bachelor of Business program is designed to inspire students to achieve their full potential, foster entrepreneurial thinking, and drive ethical, sustainable business innovation. It equips graduates with essential skills in creative and critical thinking, professional communication, ethical decision-making, and global operations. Students can specialize in areas such as accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations, preparing them for careers in fields like media production, public relations, or international business.Complementing this, the Bachelor of Communication (Community and Public Relations) focuses on leveraging social media to build brands, influence opinions, and manage crises in a digital landscape. It emphasizes core communication skills, social media strategies, and digital analytics to enhance relationships between organizations and stakeholders. In the combined Bachelor of Business and Communication degree, students begin with foundational skills blending technology and traditional techniques, then select a major aligned with their career goals.