Media Communications and Culture, BA (Hons)

This course provides an opportunity to cultivate advanced critical and creative skills essential for the digital era, tailored for individuals passionate about communications. It enhances digital and media literacies across diverse audiences, genres, and platforms, while examining the media's influence on culture, identity, and interpersonal interactions. Participants will acquire a professional understanding of media and society, building practical skills in visual and written formats, including advertising, public relations, and journalism. Through techniques for creating and analyzing imagery, as well as professional writing, the program integrates theoretical approaches with hands-on assignments to explore global media contexts and various communication styles, such as pitches, briefings, videos, and podcasts.The curriculum fosters expertise in media analysis, public communications, and skills like digital literacy, writing, business, and presentations, while addressing topics in advertising, journalism, popular culture, identity, and diversity. Delivered via lectures, seminars, workshops, screenings, and tutorials, it emphasizes creative thinking, problem-solving, critical analysis, research, time management, and teamwork. Graduates pursue careers in journalism, events management, marketing, advertising, and public relations, including roles like social media consultant or marketing manager. For a full list of modules, visit our website.

See our website for a full list of modules available.