Fashion Marketing and Branding, BA (Hons)

This course explores marketing and brand strategy in the fashion and lifestyle industry, emphasizing how brands identify unique selling points to achieve market distinction. Participants will examine innovative communication methods, including strategic delivery and visual tools, while gaining practical skills in software like Adobe InDesign and Photoshop. It provides a strong foundation in marketing theory, allowing students to apply concepts through live projects and collaborations, making it suitable for strategic thinkers aiming for business roles in global fashion—without requiring prior experience in art or design.Key features include working with brands such as Asics and Lacoste, optional work placements, guest lectures, and international trips. Assessment focuses on coursework and feedback, leading to careers in brand management, digital marketing, and PR. With high student satisfaction and strong industry rankings, graduates are well-equipped for dynamic roles in the sector.