Fashion Marketing and Branding, BA (Hons)

Course summary

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.Key features

• Learn how to create effective marketing strategies as well as communicate those strategies to consumers.

• Work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste.

• Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.

• Attend guest lectures from industry experts.

• Learn skills in software like Adobe InDesign and Photoshop.

• Enter high-profile competitions with major brands, professional bodies and industry leaders.

• Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.

• Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.

• Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.

• Choose your final year project and tailor it to your own career aspirations.

• Exhibit your work at our Showcase, with the chance to be selected for exhibiting at Graduate Fashion Week, London.

• 92% of BA (Hons) Fashion Marketing and Branding students would recommend studying at NTU to others. (National Student Survey 2020).

• NTU are ranked 16th in the UK for Fashion and Textiles. (The Guardian University Guide 2021).

AssessmentAssessment is predominantly through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout. Careers and employabilityEmployers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry. Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:Adidas, brand communication specialistASOS, homepage assistant (menswear)BBC, media plannerChanel, brand ambassadorClaire’s Accessories, content marketing assistantFiretrap, marketing executive Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at www.ntu.ac.uk/artfacilities to find out more.Our students’ work – ‘We Are Creatives’ Explore our online showcase ‘We Are Creatives’ - celebrating the work of the School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art

Modules

[Year One]

• Visual and Cultural Influences (20 credit points, first half of the year)

• Principles of Fashion Marketing and Branding (80 credit points, full year)

• Visual and Self Identity (20 credit points, second half of the year)

[Year Two]

• Marketing Strategy and Insight (40 credit points, first half of the year)

• Brand Environments (40 credit points, second half of the year)

There are two parts to this module. The first – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation.For the remaining nine weeks of the module you have two options to choose from:Option 1: Brand Development and Promotion gives you the opportunity to work in collaboration with another course from NTU to launch and craft a new brand which fuses differing disciplines together.Option 2: Placement in Professional Practice is a work placement option giving you the chance to apply theory to real-life business situations and evidenced solutions while gaining first-hand experience of the roles and responsibilities within the fashion and lifestyle industry.

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module. You will also choose one 20-credit module from:

Digital Marketing & Communication Experimental AnimationBuying, Merchandising and Product FundamentalsPublishing: Experimental FormatsStoryboardingTypography: Use and ExpressionEthical DesignMotion Graphics[Final year]

• Strategic and Creative Solutions (100 credit points, full year)

- Project Me (20 credit points, full year)

---

[Year One]

• Visual and Cultural Influences (20 credit points, first half of the year)

• Principles of Fashion Marketing and Branding (80 credit points, full year)

• Visual and Self Identity (20 credit points, second half of the year)

[Year Two]

• Marketing Strategy and Insight (40 credit points, first half of the year)

• Brand Environments (40 credit points, second half of the year)

There are two parts to this module. The first – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. For the remaining nine weeks of the module you have two options to choose from: Option 1: Brand Development and Promotion gives you the opportunity to work in collaboration with another course from NTU to launch and craft a new brand which fuses differing disciplines together. Option 2: Placement in Professional Practice is a work placement option giving you the chance to apply theory to real-life business situations and evidenced solutions while gaining first-hand experience of the roles and responsibilities within the fashion and lifestyle industry.

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module. You will also choose one 20-credit module from:

Digital Marketing & Communication Experimental Animation Buying, Merchandising and Product Fundamentals Publishing: Experimental Formats Storyboarding Typography: Use and Expression Ethical Design Motion Graphics [Final year]

• Strategic and Creative Solutions (100 credit points, full year)

- Project Me (20 credit points, full year)