Fashion Communication and Promotion, BA (Hons)

This course explores the development of innovative visual communication, promotion, and advertising for global fashion and lifestyle brands, emphasizing meaningful narratives and messages. Students engage in live projects with companies like All Saints and BMW, participate in competitions such as L’Oréal Brandstorm, benefit from guest speakers, undertake optional trips to Paris or Berlin, pursue international exchanges, and gain skills in software like Adobe InDesign. Opportunities also include event planning and building portfolios through student committees.Employability is strong, with graduates securing roles in advertising, digital communication, PR, and visual merchandising at firms like Dr Martens and ASOS. The curriculum covers modules such as Fashion Anthropology and Agency of the Future, assessed through coursework and practical projects like presentations and portfolio development. Facilities at NTU support creative exploration, and an online showcase highlights student work.

[Year One]

• Perspectives in Fashion Communication and Promotion (40 credit points)

• Passport to Creative Process and Technology (20 credit points)

• Fashion Anthropology (20 credit points)

• The Fashion Industry and You (20 credit points)

• Advanced Creative Process and Emerging Technology (20 credit points)

[Year Two]

• Agency of the Future (40 credit points)

• Fashion Futures (20 credit points)

• Critical Fashion Journalism (20 credit points)

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module - you will also choose one 20-credit module from:

• Publishing: Experimental Formats

• Typography: Use and Expression

• Trend Forecasting

• Digital Marketing and Communication

• Responding to the Visual World

• Creative Live Event Production

• Web3 & Creative Autonomy

• Beauty Industry: Innovation to Impact

[Year three]

• Optional Placement Year (Sandwich)*

We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

• If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code.

[Final year]

• Personal Project (60 credit points)

• Personal Project (40 credit points)

- Live Project (20 credit points)