Fashion Communication and Promotion, BA (Hons)

Course summary

On this course you will investigate, develop and create meaningful and forward-thinking forms of visual communication, promotion and advertising. The focus is on the visual communication of brands through which innovative messages and narratives for products and services are built for the global fashion and lifestyle industries.Key features

• Work on live projects with brands such as All Saints, Boots, BMW, Levi, Speedo, Reiss and Unilever.

• Enter industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW! where our students have had great success.

• Benefit from the experience of guest speakers and visiting industry experts.

• Go on optional study trips to European destinations such as Paris or Berlin. Visit companies, exhibitions and trade fairs to learn about the international market.

• Apply for a European or international exchange to places like the Fashion Institute of Technology in New York.

• There is an opportunity to work on a student committee to plan, design and take part in events that promote your work including Zine fairs, degree shows and Graduate Fashion Week.

• Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with consumers.

EmployabilityOur students secure fashion communication and promotion related jobs both nationally and internationally, in areas such as advertising; art direction and styling; digital communication and web design; fashion analysis and trend prediction; fashion media and journalism; PR and event management; and retailing and visual merchandising. Students also use their well-developed transferable skills for alternative careers in freelance promotion and media roles, and in teaching. Some decide to undertake postgraduate study in fashion or a related subject. Recent destinations include: Dr Martens, Global Radio, Primark, L’Oréal, ASOS and Zone Digital.Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at www.ntu.ac.uk/artfacilities to find out more.Our students’ work – ‘We Are Creatives’ Explore our online showcase ‘We Are Creatives’ - celebrating the work of the School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art

Modules

[Year One]

• Perspectives in Fashion Communication and Promotion (40 credit points)

• Passport to Creative Process and Technology (20 credit points)

• Fashion Anthropology (20 credit points)

• The Fashion Industry and You (20 credit points)

• Advanced Creative Process and Emerging Technology (20 credit points)

[Year Two]

• Agency of the Future (40 credit points)

• Fashion Futures (20 credit points)

• Critical Fashion Journalism (20 credit points)

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module - you will also choose one 20-credit module from:

• Publishing: Experimental Formats

• Typography: Use and Expression

• Trend Forecasting

• Digital Marketing and Communication

• Responding to the Visual World

• Creative Live Event Production

• Web3 & Creative Autonomy

• Beauty Industry: Innovation to Impact

[Year three]

• Optional Placement Year (Sandwich)*

We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

• If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code.

[Final year]

• Personal Project (60 credit points)

• Personal Project (40 credit points)

- Live Project (20 credit points)

Assessment method

People shine in different ways, and we want everybody to have the best possible chance of success.We believe in ‘authentic assessment’, which means measuring your progress based on the everyday things you’ll actually be doing in the industry — not essays and dissertations. This is an active ‘doing’ degree, not a passive writing one, and that ‘doing’ covers everything from perfecting your presentation and pitching skills, to the creative evolution of your online portfolio, to mastering new technical skills in the art of visual storytelling. These are the kinds of things you’ll be assessed on, all through the course.Year 1: coursework (100%)Year 2: coursework (87%), practical assessment (13%)Year 3: coursework (45%), practical assessment (55%)

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[Year One]

• Perspectives in Fashion Communication and Promotion (40 credit points)

• Passport to Creative Process and Technology (20 credit points)

• Fashion Anthropology (20 credit points)

• The Fashion Industry and You (20 credit points)

• Advanced Creative Process and Emerging Technology (20 credit points)

[Year Two]

• Agency of the Future (40 credit points)

• Fashion Futures (20 credit points)

• Critical Fashion Journalism (20 credit points)

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module - you will also choose one 20-credit module from:

• Publishing: Experimental Formats

• Typography: Use and Expression

• Trend Forecasting

• Digital Marketing and Communication

• Responding to the Visual World

• Creative Live Event Production

• Web3 & Creative Autonomy

• Beauty Industry: Innovation to Impact

[Year three]

• Optional Placement Year (Sandwich)*

We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

• If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code.

[Final year]

• Personal Project (60 credit points)

• Personal Project (40 credit points)

- Live Project (20 credit points)