Marketing, BA

Our BA (Hons) Marketing degree equips you with specialist knowledge to influence consumer decisions across products and services, from clothing to entertainment. The program features two-thirds dedicated marketing studies and one-third broad business modules, covering essential topics like marketing planning, buyer behaviour, integrated communications, and data-driven strategies.You can tailor your learning with optional modules in areas such as digital marketing, retail, or niche fields like fashion and music. Opportunities include work placements, study abroad, and final-year projects like dissertations or management enquiries. Developed in collaboration with the DMA and CIM, the course offers exemptions from professional qualifications and holds AACSB accreditation. Student feedback from the 2020 National Student Survey highlights 95% satisfaction with teaching clarity and 93% with collaborative opportunities. The university is pursuing additional CIM and IDM accreditations, subject to approval.

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk