Global Business Management (Marketing), BSc (Hons)

This course offers a balanced curriculum that combines a comprehensive understanding of global business operations in competitive markets with specialized expertise in marketing. It enhances academic skills, employability, and knowledge of modern business management models, while delving into marketing theories and practices through modules like market research, responsible strategies, and digital marketing. Graduates gain a competitive edge via problem-based learning, preparing them for roles in private, public, and not-for-profit sectors. The program meets high accreditation standards, including AACSB for Newcastle Business School, and is delivered by Northumbria University, ranked in the top 30 for business and management outcomes post-graduation.Assessment involves diverse methods such as lectures, seminars, workshops, and group activities, supported by robust tutoring and feedback systems to foster academic growth and address individual needs.