Business and Marketing, BA, with industry placement

Our BA (Hons) in Business and Marketing integrates broad business education with specialized marketing studies, providing a comprehensive understanding of marketing research, planning, and topics such as retail marketing, relationship marketing, content marketing, buyer behaviour, and customer experience.This course enhances employability through a balanced 50-50 curriculum, enabling career paths in marketing or general business. Students are encouraged to pursue work placements, study abroad, or final-year projects like group consultancy, management enquiries, or dissertations. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), it reflects a commitment to high-quality standards, as only 6% of global business schools achieve this recognition. Teaching methods include lectures, seminars, and workshops, supported by guidance tutors and extensive feedback.

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk