Discover the core elements of business marketing, strategy, and culture through engaging activities and workshops designed to enhance creative thinking. This unique combined degree in Western Australia equips you with essential business knowledge, skills, and innovative mindsets to introduce fresh ideas in established organisations or launch your own ventures. Upon graduation, you'll gain the confidence to excel in corporate, small business, or entrepreneurial roles, with options to specialise in areas like Accounting, Business Law, Finance, or Marketing.This program stands out as the only one of its kind in WA, offering access to Launchpad for collaboration with industry and sessions with Entrepreneur in Residence Jeremy Chetty for startup guidance. You'll learn key topics such as entrepreneurial marketing, innovation cultures, strategy, venture resourcing, and legal aspects. Career paths include roles like Entrepreneur, Intrapreneur, Business Analyst, or executive positions, with opportunities in government, NGOs, and beyond. Accounting graduates meet requirements for CPA Australia and Chartered Accountants ANZ membership.
A local representative of Murdoch University in Singapore is available online to assist you with enquiries about this course.