Commerce (Behavioural commerce), Bachelor

Commerce is essential to society. The Bachelor of Commerce program examines how the human drive to exchange goods has influenced interactions among people and nations over centuries, and how global trade and digital disruptions are transforming commerce today.

For enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.