Commerce, Bachelor

Commerce is essential to society. The Bachelor of Commerce program examines how the human drive to exchange goods has influenced interactions among people and nations over centuries, and how global trade and digital disruptions are transforming commerce today.

Data analysis has become essential for business decision-making, and loyalty programs and social media channels provide organisations with more information than ever before about their customers and consumers. Marketers need to be able to harness this data to better understand its impacts on their marketing strategies. In this major you will focus on the analytical, statistical and market-research aspects of marketing, to develop the capacity to analyse and solve business challenges that require marketing input. You will learn to formulate marketing outcomes to achieve broad organisational objectives, and develop a strong understanding of marketing theory and practice.