Business, Bachelor

A Bachelor of Business program explores the dynamic field of business, examining how organizations, brands, and markets operate effectively. It addresses key questions like brand development, stock market fluctuations, and the reasons some businesses thrive while others falter.

A strong marketing strategy is what separates the brands you recognise from the ones you don't. Marketing is about more than just sales or advertising – it's actually a dynamic, complex activity that focuses on providing value to both organisations and consumers.A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.