Marketing, BA (Hons)

Marketing is a pivotal business function that influences sales, customer service, product development, and brand loyalty. Top marketers adopt a strategic view of the business landscape to identify opportunities for audience engagement, influence, and threat mitigation. This degree equips you to navigate this terrain by exploring diverse media and communication methods, audience analysis and segmentation, and crafting timely, targeted messages. Beginning with core fundamentals, the program offers flexibility to select modules of interest, culminating in a blend of theoretical knowledge and practical, professional skills.Study in Manchester, a vibrant hub for marketing, media, and creative industries, with expert faculty providing industry insights into marketing, advertising, digital media, and PR. The curriculum emphasizes ethical, sustainable practices to meet demands for responsible business, while hands-on projects, case studies, and Work Integrated Learning enhance employability and readiness for industry challenges.