Marketing, BA (Hons)

Marketing serves as a pivotal business function that influences sales, customer service, product development, and brand loyalty. Exceptional marketers adopt a holistic view of the business landscape, identifying opportunities to engage and persuade audiences while mitigating potential threats to their brands. This degree explores this dynamic environment, equipping students to leverage various media and communication strategies, analyse and segment audiences, and deliver targeted messages effectively. Beginning with core marketing principles, the program offers flexibility to select specialised units, culminating in a strong grasp of theoretical concepts alongside practical skills. Graduates are well-prepared for careers in fields such as advertising, account management, media planning, public relations, and event management.Key features include instruction from industry-experienced faculty who provide insights into marketing, advertising, digital media, and public relations. The program holds accreditation from the Chartered Institute of Marketing (CIM), with the business school also earning prestigious EQUIS, AACSB, and AMBA recognitions, positioning it among global leaders. Students benefit from industry connections through guest lectures, placements, networking events, and mentoring for final-year participants, all set in Manchester's vibrant hub of innovative businesses and marketing agencies.