Fashion Marketing, BSc (Hons)

The BSc (Hons) Fashion Marketing programme equips you with strategic, digital, and analytical skills to market fashion in a dynamic global industry. You will explore how brands connect with consumers, shaping identity, customer experience, and performance from luxury to start-ups. From day one, delve into digital strategies like influencer marketing, personalisation, AI, user-generated content, and omni-channel campaigns, while studying the full marketing lifecycle—including product development, trend forecasting, consumer behaviour, and socio-economic influences. Emphasising sustainability and the circular economy, you will craft commercially effective, responsible strategies. Through live briefs, industry collaborations, and specialist tools, graduate digitally fluent and future-ready.Key features include a global network with placements and briefs from partners in China, India, Japan, Norway, Australia, France, and beyond; interdisciplinary projects with Fashion Institute peers; cutting-edge workshops and Mac suites with industry software and expert support; and modules to build your professional profile for employment.