Business and Marketing, BA (Hons)

This business and marketing degree equips students with essential skills for thriving in a competitive landscape, encompassing business operations, market engagement, and strategic communication. It explores how leading organisations manage finances, lead teams, and leverage technology, while addressing critical issues like sustainable development and global ethics. Designed for workplace readiness, the program extends beyond lectures through practical activities such as enterprise competitions and optional professional placements, fostering a blend of business acumen and marketing expertise to prepare graduates for roles in startups, management, or agencies.Key features include instruction from industry experts with experience at organisations like the BBC and PWC, ensuring real-world relevance. The degree holds accreditations from the Chartered Institute of Marketing and the business school's triple recognition from EQUIS, AACSB, and AMBA. Students benefit from industry connections via guest lectures and networking, plus opportunities to boost employability through internships, volunteering, and programs like Rise at Manchester Met for additional credits and skill development.