Business and Marketing, BA (Hons)

The BA (Hons) Business and Marketing degree equips you with essential skills and knowledge to excel in a dynamic global industry. You will explore core business strategy and decision-making concepts, applying them through practical, industry-informed assignments. Alongside business fundamentals, you will delve into marketing topics such as digital trends, international branding, and analytics, fostering a commercial mindset while critically addressing ethics, sustainability, and broader impacts.Based in central Manchester, the programme features real-world case studies and collaboration with HIVEMINDS, a partnership with the Greater Manchester Chamber of Commerce. Engage in panel events, international competitions, placements, live briefs, business simulations, and assessment centres with industry mentoring. Benefits include direct business connections for internships, the award-winning ‘Rise at Manchester Met’ programme for employability and credits, expert-led teaching from professionals at BBC, Conde Nast, and PwC, plus guest lectures and networking.