International Tourism Management with Marketing, BA (Hons), with industry placement

This course merges a passion for travel with marketing expertise to understand modern tourism consumers, enabling the design of effective communications and experiences. Participants will explore consumer decision-making, holiday preferences, and emerging trends, while identifying customer segments for targeted strategies. The program covers ethical, environmental, and legal aspects, fostering contributions to the travel sector.Accredited by the Tourism Management Institute and recognized by Leeds Beckett University, the course emphasizes sustainable tourism, organizational management, and innovative marketing through practical projects. Assessments focus on real-world skills without exams, complemented by opportunities for industry placements, field trips, and modules like Destination Development and Digital Marketing, preparing graduates for careers in tourism management and promotion.

Year 1 Core Modules (Indicative Projects (subject to change to reflect the external environment)):

• The Human Factor

• Tourism for All

• Influencing Tourism

• Tourism in a Changing Climate

• Well Connected 1

• The Research Skills Lab 1

• Destination Development

• Technology in Tourism

• Well Connected 2

• The Research Skills Lab 2

• The Tourism Design Challenge

• Digital Marketing

• Consultancy Project

• Recovery Marketing Communications