Marketing Communications, BA (Hons)

This focused degree equips students to generate effective ideas through collaborative practices inspired by real-world creative agencies. Expert tutors, with extensive experience in marketing communications, brand development, strategy, advertising, art direction, and copywriting, foster individuality while providing one-on-one feedback. Students gain hands-on skills, pitch ideas, and collaborate with leading agencies like McCann, Ogilvy, and TBWA, while participating in international competitions such as D&AD New Blood Awards and Cannes Future Lions. The program emphasizes creative thinking, innovation, and employability to build strong portfolios.In Year One, students build foundational knowledge of marketing communications, media, brands, and strategic thinking. Year Two involves exploring talents through live briefs and creative specialisms in traditional, digital, and collaborative fields. By Year Three, participants create professional work, combining theory and practice, while planning careers, networking, and refining portfolios for ideal job opportunities.

Year one – Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking. Year two – By the second year, you will begin to explore your talents, proficiencies, and roles within the marketing communications industry, ranging across traditional, digital, and strategic through to the collaborative dynamism of creative specialisms. You will have opportunities to respond to exciting live and competition briefs generated by agencies, which demand a pragmatic approach to creativity. Year three – You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field. We will support you to plan your career path, refine your specialism, make contacts, network, and build meaningful relationships. The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.