Fashion Marketing, BA (Hons)

This dynamic course fosters a thoughtful and innovative approach to fashion marketing, building distinctive skills through a comprehensive understanding of social, cultural, political, and ethical factors in the global industry. Students explore evolving theories and practices in areas such as PR, branding, advertising, visual merchandising, digital marketing, content creation, and trend forecasting. Practical learning occurs via team projects, individual portfolio development using industry-standard tools, and collaborations with peers in related fields like Fashion Photography and Design. Emphasis is placed on digital technologies, creative problem-solving, and future industry scenarios, supported by expert staff, guest speakers, and live briefs to enhance professional capabilities.The curriculum spans three years: Year one focuses on marketing theories, branding concepts, ethics, and sustainability through individual and group projects that build research and creative skills. Year two advances these with innovative strategies, digital applications, social media, and consumer trends, incorporating live and collaborative projects for greater employability. Year three consolidates knowledge through self-directed research and critical writing, culminating in a professional portfolio aligned with personal career goals in fashion marketing.

Year one — You will study multiple marketing and branding theories, concepts, processes, and creative communication tools employed by the industry, including historical contexts, ethics and sustainability in fashion. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units. Year two — You further develop your skills with a specific focus on future concepts and innovative, creative marketing strategies. Exploration of applied theories to online applications, social media platforms and multi-platform branding will further enhance your approach to digital marketing. Creative concept development will be supported through the study of consumers’ ever changing relationship with brands and forecasting of ideas and scenarios for the future of the industry. Live projects and collaborative projects will expand your external contacts and enhance your professionalism, confidence, experience and employability. Year three — You will consolidate your in-depth knowledge of developing fashion marketing strategies and campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by critical writing. This culminates in the realisation of a graduate portfolio which reflects your individual philosophy and career aspirations as a fashion marketing professional.