Digital Marketing, BA (Hons)

The BA (Hons) Digital Marketing course equips students with essential skills, knowledge, and understanding of effective marketing strategies across digital platforms and social media. Participants explore marketing, finance, branding, and strategic applications integrated with creative disciplines, including digital arts, fashion, communication design, lens-based practices, music, and performing arts. This program fosters both practical and theoretical expertise in digital marketing within a vibrant community of diverse creatives, enabling students to thrive alongside peers.As a specialist arts university, we provide a supportive creative environment with resources for interdisciplinary collaboration across marketing, art and design, fashion, still and moving image, writing, and performing arts. Students engage with live briefs and industry professionals to enhance employability. The curriculum emphasizes critical inquiry into specialized marketing areas, content creation for digital platforms, data analysis for strategic decisions, and hands-on skills in digital software, photography, and filmmaking. Graduates produce portfolios showcasing comprehensive digital marketing campaigns for the creative industries. This course is subject to approval.