Media and Communication (Marketing), Bachelor

La Trobe's Bachelor of Media and Communication equips students with the skills to craft compelling stories across various media platforms. Graduates emerge with a professional portfolio, practical industry experience, and specialized expertise to navigate the evolving media and communication sector. Offering majors in journalism, sports media, media industries, creative and professional writing, or marketing, the program allows for personalized study paths tailored to individual career goals.Students engage in real-world reporting through Upstart and Upstart Live, utilizing state-of-the-art facilities including a three-camera television studio, professional radio spaces, audio recording studios, and digital editing suites. Under the guidance of seasoned instructors, participants experience live broadcasting as presenters, producers, and vision switchers. The curriculum also delves into the ethical and legal challenges facing journalists, examining emerging issues from advancing technologies while drawing on insights from diverse media experts.

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.