Arts (Digital media), Bachelor

Our flexible Bachelor of Arts degree offers a wide range of over 50 majors and minors across humanities, social sciences, business, health, and science, enabling you to explore diverse interests while keeping career options broad. This interdisciplinary program allows you to pursue your passions alongside professional preparation.Select a primary arts major and complement it with secondary majors, minors, and electives from various fields, such as combining sociology and psychology with a Chinese elective, or pairing economics with English, or crime, justice, and legal studies with linguistics. Your primary major will appear on your academic transcript, showcasing your expertise to employers, and you'll receive support from world-class academics to shape your future.

Digital Media is reshaping modern communication. New platforms and technologies have resulted in new consumption patterns and management, and new mediums mean new ways of communicating to different audiences.  The Digital Media major allows you to develop critical knowledge of how technology has transformed communication, as well as delivering practical skills for how to plan and produce digital media projects. You will learn how to write for digital audiences, analyse and plan social media strategy, produce video and audio content, like podcasts – and pull them all together in multimedia content packages.  

In this major you will be taught by experienced media professionals, but also take a cross-section of digital business subjects to help explore how your digital skills can be applied in modern workplaces. In additional to technical skills, the soft-skills this major delivers, like creativity, digital literacy, written and verbal communication, problem-solving and teamwork, repeatedly appear as critical traits for employees of the future.