Marketing and Advertising, BSc (Hons), with industry placement

Kingston University offers a dynamic marketing and advertising course, ranked No. 3 in London for Marketing and Public Relations (Guardian League Tables 2025). Students gain hands-on experience through real-life projects, internships, or live consultations, alongside earning a professional qualification from the Chartered Institute of Marketing. The curriculum, developed with industry experts, explores contemporary and digital marketing practices, supported by a Teaching Excellence Framework Gold rating for outstanding teaching and student outcomes.The program includes a professional placement year between Year 2 and the final year, enhancing CVs and employability. It embeds future skills like problem-solving and digital competency to prepare graduates for evolving roles such as brand managers, market researchers, and social media specialists. Assessment involves exams, practicals, and coursework, with example modules including The Principles of Marketing and Advertising Tools, Techniques and Technologies.

Example modules

• The Principles of Marketing

• Advertising Tools, Techniques and Technologies

• Brands, Buyers and Behaviours