Product Design, BA (Hons)

Furniture and industrial product design intersect with creative disciplines such as crafts, fashion, luxury goods, art, and interior design. Designers leverage these overlaps by incorporating contemporary influences and suitable techniques to create luxury furniture, custom items, or commercial products. This three-year course integrates hands-on, technical, and digital skills—including technical drawing, 3D modeling, visualization, and CAD-based prototyping—with a comprehensive approach to project development. Students work individually and collaboratively to foster design thinking, processes, and final product realization.Participants develop expertise in applying research methods to design proposals, understanding industrial processes, material properties, and innovative applications. Emphasis is placed on sustainability, ergonomics, consumer awareness, and business aspects like market trends and communication. The curriculum explores the history of product design across cultural contexts, highlighting Italian craftsmanship and its global influence, as seen in events like the Salone del Mobile in Milan. Students engage in trend analysis, market research, and industry partnerships to refine their creative skills and prepare for professional challenges.