Product Design, BA (Hons)

Furniture and industrial product design intersect with creative fields such as crafts, fashion, luxury goods, art, and interior design. Designers leverage these overlaps, drawing on contemporary influences to create luxury furniture, bespoke items, or commercial products. This three-year course integrates manual, technical, and digital skills—including technical drawing, 3D modeling, visualization, CAD prototyping—and a holistic approach to project development, fostering design thinking, processes, and realization through individual and team work.Participants master research for proposals, industrial processes, material properties, sustainability, ergonomics, and consumer awareness, alongside business skills in trends, markets, and communication. The curriculum explores product design history, emphasizing Italian craftsmanship showcased at Milan’s Salone del Mobile. Students analyze trends, brand identity, and market needs, blending personal style with briefs and client requests. Creativity thrives via an industry-partnered project and a graduation showcase offering networking in this innovative field.