Fashion Design and Marketing, BA (Hons)

This 3-year course is ideal for designers blending marketing savvy and communication expertise. It integrates creative and technical fashion design skills with comprehensive knowledge of marketing, communications, and business, equipping participants with design, production, and market insights to navigate the fashion industry from both creative and commercial angles.Beginning with foundational hand-drawing techniques, participants develop designs through research, explore current issues like sustainability, and master technologies influencing fashion. They analyze clothing production, from deconstruction to garment creation, while learning marketing principles, consumer behavior, and strategies for fashion collections. By planning ranges, pricing, and supply chains, and crafting business plans via professional portfolios, participants gain versatile skills for careers in global fashion, luxury, and creative sectors, specializing in design pathways to become industry experts.